"Style not fashion" is our mantra at ethel where you can count on finding a great selection of unique, comfortable and wearable clothing and accessories at affordable prices. We strive to be a one-stop shopping destination. Whether you are looking for stylish t-shirts, great fitting jeans, sophisticated tops and sweaters, fashionable casual dresses, smart party wear or distinctive shoes, jewelry and handbags - visit ethel for special wardrobe pieces you'll wear over and over again.

4.01.2013

New Goodies - 3/30

Beautiful People Chiffon/Cashmere Top

Prairie Underground Cloud Raven

Prairie Underground Moto Jacket

Prairie Underground Cloak Hoodie

360 Sweater in Tangerine

J Shoes

Christina Lehr Striped Wrap Dress

2.06.2013

Our New Location.....

Check out our new location!

ethel boutique has moved in and is now sharing a great space with another lovely W. 3rd St. boutique, Show Pony.  The store is now located at 8363 W. 3rd St., on the North side of the street between Kings Road and Orlando - in the same block as Magnolia Bakery, Polkadots and Moonbeams, Traveler's Bookcase and right next to Eggy.

We love our new location and we love all of our new beautiful and welcoming neighbors! 
Thank you Show Pony and everyone else on the block for making us so quickly feel at home.








9.27.2012

Samantha Sung Pop Up Store at ethel!

We are so excited to be hosting a special Samantha Sung designer pop up store.  Samantha's dresses are inspired by the silhouettes of the 40's and 50's, updated with a modern twist.  Characterized by her trademark original prints, her designs have been a long time favorite at ethel.  They can be worn virtually everywhere - office, evening, travel... the cotton stretch fabric makes the fit always flattering and comfortable.  Many of our customers own more than one and come back for more.  We're so lucky to have a kaleidescope of prints and sizes available, especially in the most popular style - the Audrey shirt-dress.   Don't miss out on this rare opportunity available exclusively at ethel.  Call us at (323) 658-8602 for more info.


Laudine Dress
Sabrina Dress

Audrey Shirt Dress